In 1979 the Horizon was voted Car of the Year, but that didn’t help it to achieve satisfactory sales after being re-branded under the “new” marque. Designing a car for two completely different markets: that was the goal of the “C2” project initiated by Chrysler in the first half of the 70s. The definitive car, … More The car for two worlds – Part 1
In 1954 the protagonist of our article, the Isabella, appeared. This car was the marque’s biggest hit, but was sadly also the final model it built. Carl Friedrich Borgward’s adventure in the field of car manufacturing began in Bremen in 1921. From the beginning the young Carl, passionate about cars (and locksmiths), worked on the … More Isabella: The swansong.
In 1965 the first two prototype TVR Trident coupés were exhibited at the Geneva Show and so positive was the reception by press and public alike that two further prototypes were commissioned, a third coupé and a convertible. The idea of a new high-performance car had been in Trevor Wilkinson’s mind for several years already. … More In the name of Trevor
The model for Morris’s new direction, born out of the ADO 28 project started in 1968, was called the Marina, and it was a simple classic three-volume saloon, with a front engine and rear-wheel drive but which shared components with other models in the BL Group in order to contain costs. In the late 1960s, … More The extraordinary Marina
The car was compact: in fact it was just 3.79 metres long, completely out of sync with the whole American automotive landscape, where in the early 1950s cars were getting progressively bigger and more powerful. Nash was an automobile manufacturer active from 1916 to 1954, the year in which it merged with Hudson to form … More Little America
This car, due to its elegance and its brilliant performance, became an instant status symbol, born to compete against rivals of the calibre of Maserati and Ferrari The history of the ISO marque is inexorably linked to the figure of Eng. Renzo Rivolta, who bought Isothermos, a small company manufacturing heaters and coolers, in 1939. … More Purebred sportswoman
The new Tatra was the first aerodynamic car to enter production and emerged from studies carried out firstly on the Tatra 57 model and later on the V570 prototype. In the early 1930s the Tatra represented the reference brand for technological solutions and research into lines which made cars as aerodynamic as possible. The turning … More The first aerodynamics
The definitive model was boldly named Gremlin, a word used by second world war pilots to describe the mythical little monsters who sabotaged their planes resulting in so many failures of their aircraft. Originality and ground-breaking design were the cornerstones of the production of the AMC brand, American Motors Corporation, which emerged in 1954 after … More Ugly and Lucky
The new coupé did not offer four seats like the 530, the engineers abandoning that idea after the problems they had encountered with its design, and also discarded the classic but limiting two-seats, choosing an original solution of three seats in a single row. By the end of the 1960s Matra had gained an excellent … More Three front row seats
The car was designed by Tom Tjaarda for Carrozzeria Ghia, who also looked after assembling the bodyshell. It was presented at the Turin Motor Show alongside the A40, with a price of 1,150,000 Lire. In 1960 Innocenti entered the world of car manufacturing with the A40, derived from the car of the same name made … More The car made for youth
Cars Forgotten - Stories 